Post by account_disabled on Feb 17, 2024 5:13:40 GMT -6
Thanks to mobile technology, you can reach users at much more specific times and places. And as a result, you can create much more personalized and precise campaigns according to each user and improve your sales opportunities. Do you see why advertising is becoming more and more accurate? And no, it's not because browsers can read your mind, it's because they use proximity marketing to their advantage. And the best part is that you can take advantage of it too. On the other hand, although mobile technology is the preferred means of proximity, you can also use applications and websites. How proximity marketing works Proximity marketing depends 100% on geolocation by mobile devices. In other words, proximity devices.
To carry out a strategy based on proximity, you have to have devices phone numbers data capable of recognizing the location of users, either to send them a message or to present your ads. Here we prepare a list of the devices you can use: 1. Beacons To simplify… A beacon is a small, self-contained device that emits short-range radio signals to transmit information to nearby devices. For example, mobile phones and tablets. These devices run on Bluetooth low energy technology, and are excellent resources in proximity-based location and marketing applications. When a mobile device is within range of a beacon, it can detect its signal and receive specific data sent by the beacon. And so, businesses or institutions can provide special promotions, notifications, navigation directions and personalized content to users near the beacon.
Now, although beacons can be quite useful, users first have to activate the Bluetooth of their devices . But this does not have to be a disadvantage. In fact, you can also take advantage of beacons to offer personalized services. Or, synchronize them with other devices through applications or other technologies (such as those we will see below). 2. Ultrasounds Ultrasounds are excellent resources for proximity marketing. These are transmitted by speakers or emitters, and these use ultrasonic transducers to generate high-frequency sound waves. , captured by compatible mobile applications within reach. The system is quite similar to that used by ultrasound in the medical industry, and even to submarine sonar.
To carry out a strategy based on proximity, you have to have devices phone numbers data capable of recognizing the location of users, either to send them a message or to present your ads. Here we prepare a list of the devices you can use: 1. Beacons To simplify… A beacon is a small, self-contained device that emits short-range radio signals to transmit information to nearby devices. For example, mobile phones and tablets. These devices run on Bluetooth low energy technology, and are excellent resources in proximity-based location and marketing applications. When a mobile device is within range of a beacon, it can detect its signal and receive specific data sent by the beacon. And so, businesses or institutions can provide special promotions, notifications, navigation directions and personalized content to users near the beacon.
Now, although beacons can be quite useful, users first have to activate the Bluetooth of their devices . But this does not have to be a disadvantage. In fact, you can also take advantage of beacons to offer personalized services. Or, synchronize them with other devices through applications or other technologies (such as those we will see below). 2. Ultrasounds Ultrasounds are excellent resources for proximity marketing. These are transmitted by speakers or emitters, and these use ultrasonic transducers to generate high-frequency sound waves. , captured by compatible mobile applications within reach. The system is quite similar to that used by ultrasound in the medical industry, and even to submarine sonar.